Blog - Loyalty Logistics LLC

22 Dec 2023

A Picture Worth a Thousand Words: The Evolution of Loyalty

They say a photo is worth a thousand words, and as I glance over our company’s Christmas parties spanning the last six years, that adage couldn’t ring truer. What strikes me the most is the exponential growth we’ve experienced in the past year alone, despite the trials our industry faced in 2023. From a casual observer’s perspective, it’s evident that two things stand out in these photos: the remarkable expansion since last year and the embodiment of the brand, culture, and, most importantly, loyalty by every member of our “family.”

A Closer Look at the Loyalty “Family”

Beyond the visible aspects, there’s a third, less apparent element in these photos—the faces missing from the 2023 picture. Those who are no longer with us. This post focuses on those who faced the challenges of being part of a startup, the hardships of “doing things differently,” and the painful decisions I had to make to ensure the survival of our venture. Mistakes, necessary for growth, that I can now accept and understand the value they brought, even though the pain lingers.

Facing Challenges Head-On

In 2021, I confronted one of the toughest challenges of my life. I had to make difficult decisions, sacrifices to keep our lights on, and attempt to “try again.” The summer of 2021 left an indelible mark on me—the pain, the conversations, the faces of those I considered family. I shared the burden with trusted confidants, enduring hardships that were not mine alone but were felt deeply by many.

Turning Pain into Growth

I believe that growth often arises from failure, but at what cost? The mistakes made were not just mine; they were shared by those who had been with me for years. The decisions made in the wake of COVID were not taken lightly but were the last resort for survival. Even as time has passed, the pain of those decisions still resonates. But everything happens for a reason—good or bad.

A Personal Journey to Sobriety

Fast forward two years from those challenging events, and it’s easier to say that everything led to where we are today. However, during that time, I questioned this saying countless times. April 2022 marked the beginning of a new chapter—a journey to sobriety. As I embraced sobriety, I began to recognize the true impact of the “Great Crash of 2021” on every aspect of my life.

From Pain to Pride

Today, as I look at these two photos, I feel immense pride and confidence. It’s a mix of joy for the faces present and a heavy heart for those absent. This blog serves as a tribute to those who once were part of the Loyalty family, acknowledging that the sacrifices made will not be forgotten.

A Message of Hope and Resilience

To those no longer with us, I hope you find your calling and a place to call home. For the future, I envision putting the past behind us, working towards a better future. Leadership is not easy, entrepreneurship is harder, but the journey is worth it. To those starting out, I wish you the best. May 2024 bring success, growth, and a smoother journey than my own.

Final thoughts as I work to end this year.

This year, we (the company) started to expose Loyalty Logistics to the world. This year, we started to shout the word loyalty, and showcase how we embody this word in every facet of the company. The loyalties we pride ourselves on is truly what makes us stand apart from the competition.

We created catchy colors, we created marketing campaigns, we have created brand awareness and as early as November 2023 we started to bring wakefulness to the realities of our world/our industry- In hindsight the necessity of loyalty as a value in harder times. The world was and is seeking for connections, emotions, real conversations. The world is seeking loyalties in many facets of the word…

Since the early days of Loyalty Logistics’ creation, I was entrusted to design the foundations of our journey, to design a path that could turn our vision into a reality. I have worked with one value in mind, with one defining word that has governed my life since always… as you guessed, it’s LOYALTY!

My partner and I called this company Loyalty with the vision in mind of creating a mindset that could influence change. We created a company that could be loyal to our future staff, our customers and carriers alike; a company that would have equal opportunities for all, and promote/recognize hard work, loyalty and a determination for greatness, however that may manifest in the individual.

For the last 7 years, I have fought hard to continuously grow, develop this company while always trying to keep the scales of loyalty balanced. For many years I had to balance out fair compensation to my business partners/co-founders, our staff, our carriers and our growth. I needed to juggle these different weights to be true to the foundation of myself and the original vision. This delicate balance would unavoidably tip to one side or another during our great story, though I always had to adjust the scale to ensure it would not topple over.

After 7 years, I think this great company has finally learnt how to keep the scale balanced. We can add weight on either side but only if it again is added to equally. I have fought hard to maintain this value of loyalty; I have been tested over and over to choose between Loyalty to the vision or a friend, loyalty to a partner or an employee, loyalty to the best interest of the company or the individual, and finally loyalty to myself or to Loyalty Logistics. These are just some of the inter battles I had to face on a daily.

Today I stand tall, today I can be proud that the distribution of weight, the distribution of loyalties on the scale of our vision is not mine to manage alone. Today I can recognise that I needed a GREAT TEAM to ensure the scale remained balanced, as we rapidly added weight. I can be proud that regardless of how much pain my loyalties may have caused in the past by staying true to the word LOYALTY regardless of how we qualify it has led to this very moment. This moment that I and every member of this company stand proud of and are eager to show loyalties in the coming year. The ultimate vision of Loyalty will always remain in the forefront of how we govern this company and the impact we can contribute. The world needs renewed loyalty to build stronger communities, and we only hope to continue to help share the message.

Happy Holidays and Cheers to 2024: The Year of Loyalty

In closing, I wish everyone a joyous holiday season. May the coming year be filled with prosperity, growth, and the opportunity to work together again with the entire Loyalty family. The engine is primed, ready to rock and roll, and 2024 will undoubtedly be the year of Loyalty. Stay tuned for greatness.

05 Dec 2023

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Recapping the Sparks: Sean Laidacker’s Fireside Chat with Freightwaves at the Future of Freight Festival

We hope you’re still buzzing with excitement from the insightful Fireside Chat that unfolded between Sean Laidacker and the brilliant minds at Freightwaves during this year’s Future of Freight Festival. It was an event that went beyond the ordinary, offering invaluable insights that have likely reshaped the way you perceive and navigate the future of freight.

1. Loyalty that Speaks Volumes: A 94% Employee Retention Success Story

During the chat, Sean Laidacker took us on a journey into the heart of effective leadership, revealing the secrets behind his remarkable 94% employee retention rate. In a world where retaining top talent is a constant challenge, Sean shared wisdom that goes beyond the boardroom, providing lessons that can elevate any organization. It’s not just about recruitment; it’s about building a workplace culture that inspires loyalty and dedication.

2. Leading from the Front: The Importance of Being on the First Line

Laidacker emphasized the essential role of leadership in the freight industry, highlighting that true leaders are those who lead from the front. His stories of being in the trenches, rolling up sleeves, and facing challenges head-on resonated with the audience. The chat served as a reminder that effective leadership is not just about making decisions but also about being actively involved in the daily grind of operations.

3. The Human Touch in Freight: Navigating the Industry with Heart

In an industry increasingly defined by technology, Sean Laidacker and Freightwaves explored the importance of the human touch. The chat shed light on the significance of building genuine connections with team members and clients alike. The takeaway was clear: in a world of automation and algorithms, it’s the human relationships that make the difference.

Watch the event recording, where you can catch all the insightful moments and revelations from this captivating discussion.

We hope the Fireside Chat has left you inspired and equipped with new perspectives as you continue to navigate the ever-evolving landscape of the freight industry.

Until next time.

30 Oct 2023

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No Reliability- Kiss Integrity and Credibility Goodbye!

RELIABILTY means people trust you whether personally or business, to deliver on a promise. In Sales- this is business critical!

At least 90% of Buyers especially Supply Chain leaders will surely agree that being reliable – doing what was agreed upon, delivering higher than expectations with excellence – is critical to staying ahead of the competition and in sustaining partnerships or repeat business.

In the Transport and Logistics world- here are some sample of highly regarded KPI’s;

“Will you be there when you are needed?”
“If you agree to do something, are you dependable?”
“Can you be counted on to complete and stick to schedules, deliver products and services?”
“How adaptable, supportive, and cooperative are you in case sudden changes in plans occur?

Gone or much rarer are the days when face-to-face handshakes happen often. We are moving further and deeper into the future that our relationships – both social and business – will continue to increasingly be conducted remotely, with personal interactions and transactions frequently taking place in digital forums. It becomes more critical than ever to ensure that we can trust those with whom we communicate and vice versa. Trust is the new digital currency. In business interactions it is critical that whomever we do business with will reliably fulfil their obligations and promises, whether it be in terms of delivery or quality of experience.

So how should a business promote Reliability?

Start with three simple ways,

Communication- clear, concise, candid.
In my view, it is or if not one the most important measuring factors. Many make a mistake thinking communication is about giving messages or sounds emitted by you. This in fact is only 50% True. The other half is the ability to listen, receive, process, and fully understand the information or instructions from your customers. You must listen well, converse clearly, confidently, timely, and candidly. In the world of transport and logistics, time is important and no room for ambiguity-factual information is of the essence. This industry has been marred with an ugly reputation due to many ill-educated characters, many liars and conduct their operations with unfulfilled promises- leading to trust being heavily eroded and tarnished. To succeed and be part of the change- focus on communicating properly and correctly. Communication is the single most important factor in how far and deeply you can gain success in your personal life and earn a positive reputation in business. Though education is of importance, being a better communicator is the best road travelled.
Be certain of what you can commit to and consistently deliver on the promise.
When you come to terms with your customer to buy from you, it is because you gained a level of trust and comfort in their expectations of you or the company. Do not accept responsibility for taking on services you cannot fully commit to. You want to be sure they receive the promised benefits and results from your commitments.
Provide excellent customer service.
Poor after-sale customer service, or lack thereof, or poor customer experience, will without doubt decrease customer loyalty and profitability. Likewise excellent customer service will boost retention and increase sales. As simple as providing Track and Trace updates- always best to be pro-active and deliver status updates before the customer even makes the inquiry. This simple gesture is “what makes oil rise above water.”

No matter how well you have prepared yourself, there are at times things that will go wrong. People make mistakes. No one is immune from it. It is how you resolve it that matters most. Listen well, diagnose the issue at hand, resolve it with speed using sound judgement, empathy, and take responsibility. Be open to criticism and learn from it. This is how you prove your credibility.

Your stewardship to ensure promises are honored even when things go awry will go a long way to build your credibility and integrity.

“Trust is like the air we breathe — when it’s present, nobody really notices. When it’s absent, everyone notices.” — Warren Buffett

04 Oct 2023

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Trends in Logistics: Embracing Sustainability

In the ever-evolving world of logistics, staying ahead of the curve is not just about efficiency and cost-effectiveness anymore. It’s also about sustainability. As the global focus on environmental responsibility continues to grow, logistics companies must adapt and embrace sustainable practices to remain competitive and contribute to a better future. In this blog post, we’ll explore the latest trends in logistics that are helping us do just that.

1. Sustainable Transportation Solutions

One of the most significant contributors to logistics’ environmental impact is transportation. Fortunately, there’s a growing trend towards sustainability in this area. Additionally, companies are investing in fuel-efficient routing and adopting multi-modal transportation approaches to minimize emissions and fuel consumption.

2. Eco-Friendly Packaging

Sustainability isn’t limited to the transportation of goods but extends to how they’re packaged. Eco-friendly packaging materials, such as biodegradable plastics, recycled cardboard, and reusable containers, are gaining traction. Companies are recognizing that sustainable packaging not only reduces waste but also appeals to environmentally conscious consumers.

3. Efficient Warehousing and Distribution

Sustainable warehousing and distribution practices are essential components of a green logistics strategy. Smart warehouse designs are optimizing space and energy usage, while automation and robotics are increasing efficiency and reducing the need for human labor. Additionally, companies are implementing strategies like cross-docking to minimize the time products spend in storage, further reducing their carbon footprint.

4. Data-Driven Decision-Making

Data analytics and artificial intelligence are playing a crucial role in sustainability efforts. By collecting and analyzing data on everything from transportation routes to energy consumption, logistics companies can identify areas for improvement and make data-driven decisions to reduce waste and emissions. This not only benefits the environment but also improves operational efficiency.

5. Collaboration and Partnerships

Another trend in logistics is the increased collaboration and partnerships among companies. By working together, organizations can optimize supply chain operations, reduce empty backhaul trips, and minimize waste. Collaboration also extends to sharing best practices for sustainability, creating a network effect that benefits the entire industry.

6. Sustainable Supply Chain Transparency

Transparency in the supply chain is gaining importance. Consumers and businesses alike want to know where their products come from and how they were produced. Companies that can provide this information, along with details about their sustainability initiatives, are more likely to build trust and loyalty among their customers.

7. Corporate Social Responsibility (CSR)

Many logistics companies are making corporate social responsibility a core part of their business strategy. They are not only reducing their environmental impact but also giving back to the communities they serve. CSR initiatives can include tree-planting campaigns, charitable donations, and support for local sustainability projects.

Conclusion

Embracing sustainability in logistics isn’t just a trend; it’s a necessity. By adopting eco-friendly transportation solutions, using sustainable packaging, optimizing warehousing and distribution processes, harnessing the power of data, fostering collaboration, and prioritizing transparency and CSR, logistics companies can reduce their environmental footprint while staying competitive in an evolving industry.

At Loyalty Logistics, we understand the importance of sustainability in logistics, and we’re committed to leading the way in embracing these trends. By doing so, we aim to provide our clients with not only efficient and cost-effective logistics solutions but also environmentally responsible ones. Join us in the journey towards a more sustainable future for logistics.

Together, we can make a significant difference.

For more insights on sustainable logistics and industry trends, stay tuned to the Loyalty Logistics Blog. Thank you for your continued support!

21 Sep 2023

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Navigating Supply Chain Risks

By Rick Aquino
Sr. Business Development Executive at Loyalty Logistics

Looking back on the past 5 years, it has been full of surprises & challenges indeed. The world of Supply Chain Management was faced with serious challenges and risk mitigation creativity to adapt quickly with the changes in the transport and logistics world. The attack of COVID-19 caused many uncertainties in nearly all areas of our lives, and many faced unprecedented supply chain mind benders. There were the usual severe weather conditions that caused floodings, typhoons, hurricanes, tornadoes, landslides, forest fires, etc., that shut down roads that negatively impacted many company operations. How about the Port closures on the west coast of North America (California) that held hostage many container carrying ships at bay or stuck for months in container terminals? Quick actions for container diversions were immediately put into action to avert heavy losses.

So while the weather system we saw recently — along with the lingering effects of the global pandemic and exacerbated by serious truck driver shortage — it is abnormal and yet seems to be the signs of the future, but it doesn’t hurt to be prepared especially for the coming holidays and the tough winter season. It is important that you prioritize in selecting a transport supplier/provider that has the highest regard for honest, candid, and timely communication that you can trust. In these times- accurate, timely, true information is the key to a healthy supply chain. Just like the root word of LOGISTICS- information must make sense- LOGIC!

Managing the Perfect Storm: Freight Broker vs. Asset Based

It is critical to understand the roles and advantages of each. Freight brokers do not own their own equipment. An asset carrier owns and operates the tractors and trailers in their fleet and employs the drivers that move the freight. The shipper has the option to work directly with the carrier or with a Freight Broker when they need freight moved.

The freight broker’s responsibility is to help ensure a seamless flow of freight by working cooperatively with a diligently selected network of trucking partner companies. Depending on the type of freight broker partner, with a single contact- you will have quickest access to capacity across US, Canada & Mexico and secure best freight rates with matching services available.

An asset-based carrier has limited trucking lanes it can cover and will only move freight on lanes that fit into each of their own serviceable operational lanes. They also have limitations on the choice of equipment (trailer) they can provide. Why the need to have extra staff just to make so many calls when you can call your friendly Freight Broker?

A Freight Broker’s portfolio of services and lanes are boundless by providing capacity from any point and to across the continent. They will take charge in assuring freight is delivered cost-effectively, safely, and efficiently across borders, and in a timely manner. With experience and advance preparation, no matter the hiccups and obstacles that may hinder or deviate from the schedule of operation, from pick up till delivery- the “pillow service”- a client can sleep well knowing freight’s movement is diligently cared for. With their 24/7 exposure to the market trends, with their finger on the pulse of the industry, the use of technology to assure your freight is moved by legit certified carriers (why risk putting your freight on-board an ill-insured or “rogue” carrier?), the flexibility to customize services to adapt to shipper needs (whether refrigerated or frozen, in-bond, open deck trailers for the oversize/heavy hauls, required permits for HazMat cargo, etc.,) which ultimately will be a positive impact to any shipper’s bottom line- save money, time and resources.

To thrive and survive in this very competitive world requires an efficient supply chain. To achieve this, you need a strong transport and logistics partner with a “leading edge” mentality. One that possesses character with key attributes of experience, great regard and respect for open communication, smart, fast to react, discipline, honest, commitment to customer service and reliability.

Loyalty Logistics is an asset-based/ brokerage transport company that manages its own fleet of trucks and trailers with offices in USA, Canada & Mexico. Loyalty Logistics continually strive and always on a constant mission to improve and deliver the highest level of service to our customers. We ensure that the support you need and rely on is available “every time on time.” Our Loyalty is providing services with true information you need to work with the market, to avail capacity so you can conduct and navigate your business more efficiently and effectively.

06 Sep 2023

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How to Choose the Right Shipping Partner for Your Business

In the fast-paced world of e-commerce and global trade, one of the most critical decisions a business owner can make is selecting the right shipping partner. The efficiency and reliability of your shipping operations can directly impact customer satisfaction, brand reputation, and ultimately, your bottom line. In this blog post, we’ll guide you through the key considerations to help you choose the perfect shipping partner for your business.

1. Define Your Shipping Needs:

Before diving into the selection process, it’s crucial to assess your shipping requirements. Consider factors such as shipping volume, destination regions, delivery speed, and special handling needs. By clarifying these aspects, you’ll have a better understanding of the type of shipping partner you require.

2. Reliability and Performance:

Consistency is paramount in the shipping industry. Research the potential shipping partners’ track records regarding on-time deliveries, order accuracy, and damage rates. Look for partners with a history of reliable performance and positive customer reviews. A reliable shipping partner ensures your products reach customers intact and on time, enhancing customer satisfaction.

3. Range of Services:

Different businesses have diverse shipping needs. Whether you’re dealing with domestic or international shipping, explore the range of services each shipping partner offers. From standard shipping to expedited options, and even specialized services like temperature-controlled shipping, choose a partner that aligns with your business’s unique requirements.

It may interest you << At Loyalty Logistics we cater to a wide variety of customers throughout North America. However, our roots have always been focused on High-Value Cargo and the ever-challenging retail industry.>>

4. Technology Integration:

In today’s digital age, efficient shipping goes hand in hand with technology. Look for shipping partners that offer user-friendly online platforms or APIs for seamless order processing, tracking, and communication. Integration capabilities with your e-commerce platform can streamline operations and enhance customer visibility into their orders.

5. Cost-Effectiveness:

While it’s essential to find a reliable partner, cost-effectiveness also plays a crucial role in your decision-making process. Obtain quotes from potential partners and compare their pricing structures. However, don’t solely focus on the lowest price – consider the value you’ll be receiving in terms of services, speed, and reliability.

6. Scalability:

As your business grows, your shipping needs will likely evolve as well. Choose a shipping partner that can accommodate your future growth. Scalability ensures that your shipping operations remain efficient and effective even as your order volume increases.

7. Customer Support:

Shipping hiccups can happen, but having responsive customer support can mitigate potential issues. Choose a shipping partner with excellent customer service that can assist you and your customers promptly in case of any inquiries, delays, or problems.

8. Sustainability and Environmental Impact:

Consumers are becoming increasingly conscious of the environmental impact of their purchases. Consider partnering with shipping companies that have sustainable practices in place, such as eco-friendly packaging and carbon offset programs. Aligning your brand with environmentally conscious partners can enhance your reputation and attract like-minded customers.

9. Industry Experience:

Experience matters. Shipping partners with a solid background in your industry are more likely to understand your specific needs and challenges. They can offer valuable insights and solutions to optimize your shipping operations.

10. Flexibility and Customization:

Every business is unique, and your shipping requirements may not fit into a one-size-fits-all model. Look for shipping partners that offer flexible solutions and customization options to tailor their services to your business’s specific needs.

In conclusion, choosing the right shipping partner is a critical decision that can significantly impact your business’s success. By carefully considering factors like reliability, range of services, technology integration, cost-effectiveness, and more, you can find a partner that aligns with your business goals and provides a seamless shipping experience for both you and your customers. Remember, a well-chosen shipping partner is not just a service provider – they’re an extension of your brand’s promise of quality and reliability.

Get in touch!

11 Aug 2021

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Customer Satisfaction

By Rick Aquino (Sr. National Accounts Manager)

In the transport & logistics service industry, I find that it is more difficult to evaluate “satisfaction” than products. Services are characterized by intangibility, heterogeneous requirements, simultaneity of production and demand, schedules, etc. These are issues that complicate the evaluation of the quality of professional service. However complex it may be, the customer or client will still form an overall impression of quality of the service delivery in one way or the other. It is very important for any service provider to understand and continuously uncover the evaluation process of a customer to ensure customer satisfaction.

In general, satisfaction is primarily a function of a customer’s quality of experience with a service. The greater the perceived quality, the higher the level of customer satisfaction and what I mean by this is that the client’s evaluation is affected by his interaction with the service provider’s ability to communicate clearly and honestly, level of empathy, ability to listen, capacity to follow instructions, availability when needed, personality, and what I call the “get-along-ability.” Yes- it may have picked up and delivered as scheduled and the price was within budget of customer but did the customer enjoy the process? Yes- the interaction between the service provider’ and the client is a very important or if not- the most important part of the evaluation instead of the “moment of truth”…was it delivered and on schedule? The customer evaluates not only the outcome of the delivery service but the process of the service must be a positive experience! In the trucking industry- anyone can PU and make delivery…. however- who is able to provide the smooth, timely, pleasant communication and enjoyable ride throughout the process is the one that will get the Loyalty.

02 Aug 2021

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Preserving Customer Loyalty!

By Rick Aquino (Sr. National Accounts Manager)

Having been in the Customer Service industry for the past 26 years, (17 years in the Transport & Logistics field – sales, teaching and mentoring) – I have always kept an eye and remained focused on one special thing… how to measure a customer’s satisfaction with the service provided. What are the factors that determine “Customer Satisfaction?”

Customer Satisfaction is the key to an important customer loyalty and repeat purchase of the service. Customer satisfaction creates customer loyalty! This “satisfaction” translates to growth, healthy relationship, and ultimately- the survival of the company.

Studies and my experience have shown that companies lose on an average about 20% of customers due to dissatisfaction. If you can minimize the number of dis-satisfied customers or decrease it by 5%, you will have an increased profitably average between 35-85% (depending on your industry). In addition to creating loyal customers, they are often less price-sensitive and are more pleasant to work with. These are the reasons why companies should give “customer satisfaction” high priority and continuously keep it monitored.